AI Insights · Timothy · July 2025
Top 5 Horror Games Performance on Unified Platform in Australia Q2 2025
Explore the performance of the top 5 horror games in Australia during Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
The second quarter of 2025 saw intriguing trends in the horror games category on a unified platform in Australia. Here's a look at how the top five games performed.
Identity V by NetEase Games showed a fluctuating revenue pattern, beginning at $21K at the start of April and stabilizing around $10K by the end of June. Downloads remained fairly stable, hovering around 300-400 per week, while active users consistently stayed above 4.5K, with minor fluctuations throughout the quarter.
Mystery Matters: Match & Crime from Playrix experienced a decline in weekly revenue, starting at $9.4K and ending at approximately $7.2K. Downloads and active users saw a gradual decrease, with downloads dropping to around 140 by quarter's end, and active users fluctuating yet remaining around the 8K mark.
Game of Vampires: Twilight Sun by Dream Plus had a varied revenue stream, with peaks at $7.2K early in the quarter and stabilizing around $6.3K. Downloads increased from 56 to over 90 by June, while active users showed modest growth, stabilizing around 500-600.
Tokyo Debunker from ZigZaGame Inc. saw a mixed trend in revenue, starting at $5.2K and settling around $3K by the end of June. Downloads maintained a steady pace, peaking at 813 in April, while active users fluctuated, reaching a high of 3.9K during May.
Lastly, Myths of Moonrise by STARFORTUNE INTERACTIVE ENTERTAINMENT TECHNOLOGY CO., LIMITED had a relatively stable revenue stream, averaging around $2K. Downloads and active users showed a declining trend, with downloads dropping to the teens and active users decreasing to about 140 by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.